Organic
Production and Marketing Newsletter
January 2005
Show Me the Data!
In the movie “Jerry Maguire” Cuba Gooding, playing a football player wanting more media coverage from his agent, Tom Cruise, demands “Show me the money!” Presented with claims that organically grown food is more nutritious or more healthful, agricultural scientists have asked ”Show me the data.”
In reply, The Organic Trade Association developed an affiliate organization in 2002, The Organic Center for Education and Promotion. Its mission is to “communicate credible, science-based organic benefits to the public, resulting in greater awareness and use of organic products, the conversion of agriculture to organic methods, and improved health for the Earth and its inhabitants”.. (http://www.ota.com/about/organiccenter.html) The Center has funded the below three studies, due in 2005, focusing on the impact of organic farming methods and food processing technologies on the antioxidant and polyphenol content of food:
1) A Comparison of Lycopene and Other Phytochemicals in Tomatoes Grown under Conventional vs Organic Management Systems conducted by the World Vegetable Center in Taiwan
2) A Comparison of Strawberry Fruit Quality from Organic and Conventional Farms by Washington State University
3) New Approaches to Measure the Impact of Farming Systems and Technology on Food Quality at Tufts University
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