An eight page advertisement in this past Sundays New York Times magazine section, prepared by Spirit Journal, Inc., features add copy for organic eggs, Horizon and Organic Valley Milk, Whole Foods Market, Annie's Home Grown products, soyburgers, and moisturizing creams, nestled among softly focused images of citrus, roosters, buffalo, pigs and goats. Capping it off is a burly, white-bearded farmer, leaning on the hood of his vintage pickup with the caption: "Still farming after all these years". (New York Times Magazine Section - April 25, 2004)