Organic Production and Marketing Newsletter

March 2004

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Don’t Squeeze the Organic Bananas
The Packer (Sept. 15, 2003)

Although organic bananas account for less than 0.5% of all current US banana sales, Turbana Corp. Miami, Florida has increased sales 34% from 2001 to 2002 and expects this trend to continue, especially with whole food stores leading the way. Conventional stores are also offering conventional and organic bananas.

As with all organics, these bananas must be segregated from conventional bananas and labeled with their own stickers to prevent mixing. Shippers report that consumers are more confident about organic banana certification now that many farms are certified by the USDA and carry the USDA seal.

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